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Hooghoudt goes ... (ICECP): Keywords

Marketing Communicatie Plan

Example keywords

Defining search terms / keywords:


- Cultural differences

- Trade

- Corporate Social Responsibility (CSR)

- Internal - and external analysis

- Export* = exporting, exportation...

- Communication

- Marketing

- Trends

- Consumer Behavior or consumer behaviour

- Competitor analysis


Find other keywords: think about synonyms, translations, abbreviations, different spelling, broader terms, narrower terms.


Link the keywords with the boolean operators to specify your search query: AND, OR and NOT:

- AND between terms means: both terms should occur in the documents.

- OR between terms means: one term or both terms should occur.

- NOT between terms means: one term should occur, while the other is excluded.

Other search tips: see Information Literacy Guide