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Hooghoudt goes ... (ICECP): Questions

Marketing Communicatie Plan

Example questions

Questions to identify your topic


  • Which products does Hooghoudt sell?
  • Find statistics about liquor consumption in ...?
  • What are famous / popular drinks in  ...?
  • Who are the consumers in ... ?
  • How masculine and feminine are ...?
  • How does the country deal with "Uncertainty" avoidance? Are they open minded, curious about new products?
  • What are law regulations about export, buying and selling liquor to the country?
  • What is typical for the country? Think about traditions.

For more information about identifying your topic see Information Literacy Guide