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Marketing Communication: Keywords

Integrative building block School of Commerce


Example keywords:


- Interpersonal relations
- Gap analysis
- Ideal identity
- Actual identity

- Fysical identiy
- Corporate Identity
- Corporate Image
- Consumer Behaviour OR Consumer Behavior
- Marketing communication plan
- Offline communication
- Online communication


Find other keywords: think about synonyms, translations, abbreviations, different spelling, broader terms, narrower terms.


Link the keywords with the boolean operators to specify your search query: AND, OR and NOT:

- AND between terms means: both terms should occur in the documents.

- OR between terms means: one term or both terms should occur.

- NOT between terms means: one term should occur, while the other is excluded.


Other search tips: see Information Literacy Guide