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Marketing Communication: Databases

Integrative building block School of Commerce

What are databases?

NHL Stenden Catalogue:

In the catalogue you will find the printed and E-book collection of NHL Stenden Library. You can search by title, keyword, author, and many other terms the entire collection or the collection of a particular location.

Search in the Discovery Service for all sources, printed and digital as well (for example: articles, papers, books and E-books).

E-books: Online versions of many books of great scientific publishers.
The database includes EBSCO e-books in almost all academic disciplines.

NHL StendenLibrary has also subscribtions at databases of all kind of disciplines. Some of these databases contain millions of Academic articles which are published in academic journals. An article is a report of research that the author has carried out. Articles deal with the subject in depth and specialist jargon is used. Academic articles provide a picture of the developments in the subject area. They give a comprehensive view of recent research.
Examples of databases:

Communication and Mass Media Complete:

Communication & Mass Media Complete provides the most robust, quality research solution in areas related to communication and mass media. CMMC incorporates the content of CommSearch (formerly produced by the National Communication Association) and Mass Media Articles Index (formerly produced by Penn State) along with numerous other journals in communication, mass media, and other closely-related fields of study to create a research and reference resource of unprecedented scope and depth encompassing the breadth of the communication discipline. CMMC offers cover-to-cover (“core”) indexing and abstracts for more than 570 journals, and selected (“priority”) coverage of nearly 200 more, for a combined coverage of more than 770 titles. Furthermore, this database includes full text for over 450 journals.

Find articles about communication theory and refine your search on the left by: date, fulltext, publication type, language.
For example: marketing AND communication

Business Source Premier

Business research database and has full text coverage in all disciplines of business, including marketing, management, MIS, POM, accounting, finance and economics. Contains full text information such as market research reports, country reports, industry reports, company profiles, SWOT analyses and top management and marketing journals including:

    • Harvard Business Review
    • Academy of Management
    • Journal of Marketing

Find: gap analysis