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Marketing Communication: Keywords

Integrative building block School of Commerce


Defining search terms / keywords:


- Cultural differences

- Brainwaves

- Neural response

- Product attractivness

- Brandscapes

- Brain imaging

- Neuroentrepreneurship

- Customer relations management OR CRM

- Corporate Social Responsibility (CSR)

- Ethics


- Marketing

- Trends

- Consumer Behavior or consumer behaviour



Find other keywords: think about synonyms, translations, abbreviations, different spelling, broader terms, narrower terms.


Link the keywords with the boolean operators to specify your search query: AND, OR and NOT:

- AND between terms means: both terms should occur in the documents.

- OR between terms means: one term or both terms should occur.

- NOT between terms means: one term should occur, while the other is excluded.


Other search tips: see Information Literacy Guide