Skip to Main Content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.

Marketing Communication: Sources

Integrative building block School of Commerce

Types of sources

Once you have formulated a good search question, you can choose which information sources to use. You will need to decide what sort of information you need. This will determine where you should search. Not all information is suitable for every purpose. Sometimes you will need to find out about the latest advances in your subject area, and another time you will need statistics to back up your report. Before you begin searching, you need to have a clear idea of the different types of information and related sources. Do you have an overview of the available sources?  If so, you can make a list of relevant sources for your specific search. This is what you are going to work with.

Books about Neuromarketing: