Skip to Main Content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.

Marketing Communication: Questions

Integrative building block School of Commerce


Orientation on your topic is the first step, you should use printed or online encyclopaedias, handbooks and subject guides. Use the tables of contents and indexes of handbooks to find more information. In the Stenden Library you will find encyclopaedias, handbooks etc.

To define your topic more precisely, ask yourself from which research discipline you are approaching your topic. Will you need sociological literature, historical literature? Can you limit your topic by geographical area or time period? All this will help you find relevant information sources to help you answer your research question or problem.


Specific questions:


- What is consumer behaviour?

- What is offline communication?

- What is online communication?

- What is a marketing communication plan?

- What is a GAP analysis?

- What is corporate identity?

- What is corporate image?