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Marketing Communication: Questions

Integrative building block School of Commerce


Orientation on your topic is the first step, you should use printed or online encyclopaedias, handbooks and subject guides. Use the tables of contents and indexes of handbooks to find more information. In the NHL Stenden Library you will find encyclopaedias, handbooks etc.

To define your topic more precisely, ask yourself from which research discipline you are approaching your topic. Will you need sociological literature, historical literature? Can you limit your topic by geographical area or time period? All this will help you find relevant information sources to help you answer your research question or problem.

Questions chapter 3 "Communication Theory" book below:

- What is corporate communication?

- What influence does the media really have?

- How do people use the media?

- What makes the media credible?

- What prevents people from reading a message in the media?

- When do people accept what is in the media?

- What other sources do people use apart from the media to get information?