Orientation on your topic is the first step, you should use printed or online encyclopaedias, handbooks and subject guides. Use the tables of contents and indexes of handbooks to find more information. In the Stenden Library you will find encyclopaedias, handbooks etc.
To define your topic more precisely, ask yourself from which research discipline you are approaching your topic. Will you need sociological literature, historical literature? Can you limit your topic by geographical area or time period? All this will help you find relevant information sources to help you answer your research question or problem.
- What is neuromarketing and how does it work?
- How have brands used neuromarketing?
- Ways you can use neuromarketing today?
- What is the relationship between neuromarketing and ethics?