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Flor Floris: Questions

International Trade

Example questions

Target Audience:

  • Who are these potential customers?

  • What is their profile? Their characteristics?

  • Which differences are there between Spanish and Walloon / Dutch customers?

  • What are they looking for? What will meet their needs and expectations?

  • How can you reach them?

Once you have answered these questions, ask yourself “why Wallonia” & “Why the Netherlands”?

Why would you consider Wallonia / The Netherlands an interesting market to export to? How relevant is the information you have gathered so far?

Customer (B2B)

Other questions may have arisen as well about customers in business to business market.

  • How would you deliver the product to final consumers?

  • Who are the potential distributors?

  • What kind of products do they deal with?


After your brainstorming session, you obviously should have pointed out a few questions related to Belgian (or more precisely Walloon) and Dutch culture.

  • What do Walloon / Dutch people like?

  • What are they interested in?

  • Do they often go out? Where?

  • What are Walloon/ Dutch people’s customs and habits?

  • What do they usually consume?

  • What are the current food and drink trends? In Belgium, In Wallonia and in the Netherlands?


Before deciding to export to a market, it is of course crucial to focus on the market and existing competitors. Your brainstorming must have raised different questions.

  • Who are they?

  • Where are they located?

  • What kind of products do they sell?

  • What wholesale / retail price do they sell their product at?

  • What’s their market share?

  • How deep or large is their product range?

For more information about topic and search terms see Information Literacy Guide