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Coolhunting: Boeken / Books

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Boeken / Books

Coolhunting: Chasing down the next big thing / Gloor & Cooper

'Coolhunting' and 'swarm creativity' are powerful concepts about identifying emerging trends and discovering the key trendsetters. They are about uncovering hidden innovation and innovators and they include the how and why new ideas and new knowledge are converted into products and services that correspond to the collective human mindset. Coolhunting involves making observations and predictions as part of the search for cutting-edge trends. It is a way of capturing what the 'collective mind' is thinking, and using what is captured to one's advantage. The volume includes sidebars that expand concepts and present engaging anecdotes, as well as illustrations (charts, graphs, tables, and pictures) to help guide the reader through the explanations of concepts or simply to make for a more enjoyable read. The book includes many examples from history and from more recent business cases

Cool: How the brain's hidden quest for cool drives our economy and shapes our world / Quartz & Asp

In Cool, the neuroscientist and philosopher Steven Quartz and the political scientist Anette Asp bring together groundbreaking findings in neuroscience, economics, and evolutionary biology to present a new understanding of why we consume and how our concepts of what is "cool"--be it designer jeans, smartphones, or craft beer--help drive the global economy.

Likeonomics: The unexpected truth behind earning trust, influencing behavior, and inspiring action / Bhargava

How to become a trusted resource for consumers in a society of constant manipulation People decide who to trust, what advice to heed, and which individuals to forge personal or transactional relationships with based on a simple metric of believability. Success, in turn, comes from understanding one basic principle: how to be more trusted. Likeonomics offers a new vision of a world beyond Facebook where personal relationships, likeability, brutal honesty, extreme simplicity, and basic humanity are behind everything from multi-million dollar mergers to record-breaking product sales. Likeonomics provides real-world case studies of brands and individuals that have used these principles to become wildly successful

Non-Obvious 2018: How to predict trends and win the future / Bhargava

As with the original version, this new edition of Non-Obvious also delves into the curation process the author has used for years to build his Trend Reports and takes readers behind the scenes of trend curation (much to the delight of past readers who have been asking about this for years), and show them the methodology they can use to predict the future for themselves. In total 15 all-new trends across 5 categories are featered including Culture & Consumer Behavior, Marketing & Social Media, Media & Education, Technology & Design plus Economics & Entrepreneurship. The book also features a detailed section with a review and rating for more than 100 previously predicted trends – with longevity ratings for each.

Trendspotting: The basics / Alf Rehn & Magnus Lindkvist

Rather than presenting an exhausting catalogue of individual trends or methods of trend analysis, this guidebook quickly gives you the tools you need to get out there and start spotting, including basic terminology, fundamental principles and tools, and methodology. You will learn how to: identify micro-, macro-, mega-, and gigatrends; avoid the pitfalls that can make you over-interpret what you see; determine how trends can and will interact with each other; and apply the methodologies that will work best for you.

The Innovation expedition: A visual toolkit to start innovation / Gijs van Wulfen

Innovation is highly relevant to every organization. The Innovation Expedition is written to inspire you with practical tools on HOW to start innovation effectively. It gives you practical and visual tools. The remarkable stories of how great explorers overcame unexpected setbacks will inspire you. With 240 pages full of exploration stories, quotes, charts, cases, checklists, formats and innovation maps, 'The Innovation Expedition' is an inspiring visual toolkit to start innovation successfully.

The dream society: How the coming shift from information to imagination will transform your business / Rolf Jensen

By identifying what lies ahead, Jensen gives people the knowledge they need to make informed decisions and strategically align themselves to capitalize on the unknown future, a future Jensen calls "the Dream Society." This dream society is characterized by the commercialization of emotions. In this provocative exploration, Jensen says that it will no longer be enough to produce a useful product. He shows that, for a product to be successful, its primary purpose will be the ability to fulfill an emotional need.

Scenario planning : A field guide to the future / Wade & Wagner

Scenario planning is a fascinating, yet still underutilized, business tool that can be of immense value to a company's strategic planning process. It allows companies to visualize the impact that a portfolio of possible futures could have on their competitiveness. It helps decision-makers see opportunities and threats that could emerge beyond their normal planning horizon. Scenario Planning serves as a guide to taking a long-term look at your business, your industry, and the world, posing thoughtful questions about the possible consequences of some current (and possible future) trends.

We, myself & A.I. / Konings & Vandist

Trendwatchers Herman Konings en Stefaan Vandist reizen de wereld rond en komen tot de vaststelling dat het samenspel van het intermenselijke (we), het innermenselijke (myself) en het uitermenselijke (artificiele intelligentie), in close harmony, de meest verleidelijke toekomstmuziek kan voortbrengen.
Dit boek is voor mensen die zowel in markten als in de bredere samenleving geacht worden beslissing te nemen dan wel te faciliteren. Met tal van inzichten en praktische voorbeelden van 'slimme projecten' uit binnen- en buitenland.

Futures: Turen naar onzekere tijden / Konings, Palmaerts & Van den Berg

'Futures' is een drieluik over de kunst van het trendwatchen. Je krijgt in die drie delen gezichtspunten aangereikt waarmee je zelf trends kunt ontdekken. Daardoor verschilt het van menig ander boek over dit boeiende onderwerp. De auteurs, gepokt en gemazeld, zijn trendwatcher, psycholoog en marketingdeskundige. Het eerste deel, 'Wending' stelt de vragen die je als trendwatcher moet beantwoorden en leert je te luisteren, ook naar je eigen stem. Deel twee, 'Bonding', gaat over het zich geaccepteerd voelen, een bijzonder belangrijk aspect bij trendwatching. Deel drie, 'Trilling', laat zien hoe en waarom veranderingen ontstaan. Elk deel bevat website-adressen en een register