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Tourism marketing: Organisations

International organisations

The World Tourism Organization (UNWTO) is the United Nations specialized agency responsible for the promotion of responsible, sustainable and universally accessible tourism. It is the leading international organization in the field of tourism, which promotes tourism as a driver of economic growth, inclusive development and environmental sustainability and offers leadership and support to the sector in advancing knowledge and tourism policies worldwide. It serves as a global forum for tourism policy issues and a practical source of tourism knowledge.


The World Travel & Tourism Council (WTTC) is a forum for the travel and tourism industry. It is made up of members from the global business community and works with governments to raise awareness about the travel and tourism industry. It is known for being the only forum to represent the private sector in all parts of the industry worldwide. Its activities include research on the economic and social impact of the industry and its organisation of global and regional summits focused on issues and developments relevant to the industry.

Dutch Organisations

The ANVR is the Dutch Association of Travel Agents and Tour Operators. A representative body for the travel industry, not a consumer group.

The declared aim of the ANVR is "to combine the strength of its members in pursuit of their common social and economic interests, so that the organization can play a prominent national and international role as the representative of the Dutch travel industry".



NBTC Holland Marketing is responsible for branding and marketing the Netherlands nationally and internationally.