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Innovations & Marketing in Tourism: Creative lab

Articles

Lieberman, M.  (2019). How “the new customer buyer’s journey” is reshaping the way you strategically manage your brandJournal of Brand Strategy8(1), 76–85.

 

Web-based article: How to Measure Success of a Marketing Campaign With Metrics.

Indeed. (July 8, 2022). How To Measure Success of a Marketing Campaign With Metrics. Retrieved December 21, 2022., from https://www.indeed.com/career-advice/career-development/how-to-measure-success-of-marketing-campaign.

 

Books

Video

Knowledge clip, Video techniques