Find your why
Content inc
Also available as an ebook
Articles...............
Buyer persona's
Articles
Persona's (Barlow & Meqguir, n.d.) Harvard conference slides
Buyer Persona Example (2018)
Empathy_Mapping_Poster (Nielsen Group, nd)
Influence
Nudge
Articles
The Uses (and Abuses) of Influence (Harvard Business Review, n.d.)
Robert Cialdini’s Principles Of Influence Have Held Up For 40 Years. Here’s Why (Dooley, 2024)
Cialdini Principles: 7 Principles of Influence (+ Examples) (De Backer, n.d)
Decoy effect
Decoy effect | EBSCO Research Starters
(PDF) Behavioral Economics: The Decoy Effect (Sun, 2023)
Nudging
Nudge theory | EBSCO Research Starters
Framing
Framing effect (psychology) | EBSCO Research Starters
Content chemistry
Guidebook
content-calendar-pdf-guide (Efficy, 2024)
Building a story brand
Building brand communities
