Skip to main content

Hooghoudt goes ... (ICECP): Introduction

Marketing Communicatie Plan

Introduction

 

Introduction

This libguide (library guide) is made by NHL Stenden Library and the Academy of Commerce & International Business, students can use it as a manual Information Literacy for the course Hooghoudt goes ... The course is about one of the most favorite subjects of students, booze and liquor. More specific: Liquor produced by Hooghoudt Groningen. Students are in a team of international product managers of Hooghoudt and they want to sell their famous products in ... In the small team of communication- and marketing experts they get a challenging assignment from Hooghoudt: in order to stimulate the export of a Hooghoudt product of their choice, they have to develop and write a new marketing communication plan. Goal is to stimulate the export to the ... market. The libguide helps you to identify your topic, finding good sources, evaluate and how to use them.

 

Every literature research starts with orientation and defining your topic, see Literacy Skills