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Tourism marketing: Home


Welcome to the Tourism Marketing Libguide

Welcome to the libguide of the ‘tourism marketing’ module! This libguide will provide useful information for your assignments. Please note that this doesn’t mean that you aren’t supposed to look any further. In fact, we encourage you to continue browsing and searching for more relevant and interesting data to complete your tasks.

Please note that for the e-books sometimes only 1 account has been purchased, this means that only 1 student at a time can access the book, however you are able to download a number of pages and then log off so other students can be granted access as well. Another thing is that most of the time the suggested literature can be accessed digitally, but sometimes the literature is mentioned, but is only available as a hard copy in the library itself.

The module assignment

The  module assignment:

Develop a new product  in the market of outgoing package holidays from The Netherlands to add to the existing product portfolio of a tour operator with an established client base in the Netherlands and write a full marketing plan for this new product.

Module Coordinator

Module coordinator for this module:

            Jorinda Ballering