Target groups

Generation Z Marketing and Management in Tourism and Hospitality : The Future of the Industry by Nikolaos Stylos et al. (Eds).
ISBN: 9783030706951
Publication Date: 2021
Generation Z (Gen Z) is the demographic cohort also known as Post-Millennials, the iGeneration or the Homeland Generation. Referring to individuals born roughly between the mid-1990s and the early 2000s, they are our youngest consumers, students, colleagues, and voters. Understanding them is a key aspect. In the context of the hospitality and tourism, Gen Z-ers represent the future in human resources, and service production and consumption. This book focuses on the aspirations, expectations, preferences and behaviours related to individuals within this demographic. It critically discusses their dynamism in driving the tourism sector and offers insights into the roles that Gen Z will inhabit as visitors, guests, consumers, employees, and entrepreneurs.
Older tourist behavior and marketing tools by Vania Vigolo
ISBN: 9783319477350
Publication Date: 2017
The book is divided into three parts, the first of which defines older tourists and presents a critical review of segmentation approaches. The second part then focuses on the behavior of older tourists in terms of the travel planning process, the use of information and communication technologies for travel purposes, and accommodation choices. The final part analyzes the marketing strategies and operative practices of three tourism companies that focus on the older-adult market. Practical implications for tourism suppliers willing to target older tourists are derived.
Targeting the Mature Traveler by Jacqueline Jeynes
ISBN: 9781952538476
Publication Date: 2021-01-26
Despite significant changes globally as the coronavirus became a pandemic, the strategic approach identified here still forms a sound basis for taking the industry forward.Whether you are a student on a travel and tourism course, part of the global travel agency network, a tour operator, or provider of products and services, this book covers the underpinning profile of who the 50+ mature customer is, what they are looking for, and, ultimately, strategies to inform and encourage them to buy in the future.

NBTC - Markten en segmenten

Hoe verleiden we mensen tot een bezoek aan Nederland? Kennis van herkomstmarkten en doelgroepen is daarbij cruciaal. In deze kennisbank deelt het NBTC die kennis met je.

NBTC Knowledge base

NBTC Figures & Trends reports about markets and visitors, local residents and destinations,

Also NBTC collects data about who visits the Netherlands and why. MarketScans provide insight information, the national economy and the travel behaviour of inhabitants in each country of origin.

NBTC NIPO

NBTCNIPO Research voert veel continue onderzoek uit en levert daarmee belangrijke cijfers voor de reis- en cultuurbranche

Motivaction

Naast nieuws, whitepapers en andere publicaties informatie over Mentality™ het unieke waarden- en leefstijlonderzoek van Motivaction dat een effectieve kijk geeft op doelgroepenindeling en -benadering.

Van Mentality naar Glocalities

Motivaction heeft ook een nieuw segmentatiemodel ontwikkeld: de Glocalities. Hierdoor is het niet meer mogelijk om de bestaande Mentality segmentatie te updaten en dient er overgestapt te worden naar Glocalities. Het grote verschil met de Mentality doelgroepen is dat er bij Glocalities veel 10 september 2020 Mentality doelgroepen Noodzaak tot overstap naar Glocalities 2/3 meer rekening wordt gehouden met interculturele verschillen tussen de segmenten. Dit sluit beter aan bij de hedendaagse maatschappij.

Whitepaper Vijf tinten groener

Motivaction onderscheidt in deze whitepaper vijf duurzaamheidsgroepen. Elk met eigen opvattingen, motivaties om duurzaam te leven en een communicatieaanpak die voor hen werkt.

Future Traveller Tribes 2030

By mapping future traveller behaviours to the traveller journey this second paper offers practical advice for airlines seeking to better understand, prepare for, and cater to, emerging traveller segments. Of course even though the paper is aimed squarely at the airline traveller journey, the findings will still be useful for players within the broader global travel ecosystem. For example, the research highlights essential areas for greater collaboration with travel management intermediaries and suppliers to deliver a more rewarding journey for both the traveller and the industry.

Jongerenonderzoek 2020 - WayneParkerKent

Data Fryslan

Check out the dashboards of Data Fryslan on tourism (Dutch language)

Toere troch Fryslan: Om de toerist in Friesland beter te leren kennen, is het zinvol om de zogenaamde klantreis (customer journey) van bezoekers aan Friesland in kaart te brengen. DataFryslân heeft hiervoor verschillende (Big-) databronnen bekeken en op een rij gezet. Het beter leren kennen van bezoekers geeft waardevolle inzichten.

Dashboard toerisme Fryslan: Het aanbod en capaciteit van accommodaties in Fryslân.

Datalandschap toerisme: Dit dashboard geeft een overzicht van het Friese datalandschap(databronnen, organisaties) in het domein Toerisme & Recreatie.

Statistics CBS

As the national statistical office, Statistics Netherlands (CBS) provides reliable statistical information and data to produce insight into social issues, thus supporting the public debate, policy development and decision-making while contributing to prosperity, well-being and democracy.

Figures / Statline (statistical database)

Publications

Tourism Management - AD Graduation Assignment: Target groups