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Innovations & Marketing in Tourism: Additional sources

Articles

Parasuraman, A. P., Zeithaml, V. A., & Berry, L. L. (1985). A conceptual model of service Quality and its Implication for future research (SERVQUAL), Journal of Marketing, 49, 41-50. https://doi.org/10.2307/1251430

Perspectives 2030 - NBTC Holland Marketing

Video

Knowledge Clip Tourism and the UN Sustainable Development Goals