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Innovations & Marketing in Tourism: Brainwave

Knowledge clips

Knowledge clip "The Marketing Mix"

Knowledge clip "Marketing Funnel"

Mindtools

Mindtools
Mind Tools Corporate offers a catalog of proven management and leadership learning resources for professional and personal development.

Video

Books

Principles of marketing (8th European ed) by Kotler e.a.
Call Number: LWD8 369.1 KOTL
ISBN: 9781292269566
Publication Date: 2020
Covers a wide range of theoretical concepts and practical issues and accurately reflects the fast-moving pace of marketing in the modern world - examining traditional aspects of marketing and blending them with modern and future concepts

Webarticle

Hanlon, A. (2021, October 6). How to use the 7Ps Marketing Mix. Smart Insights. Retrieved on November 23, 2022, from https://www.smartinsights.com/marketing-planning/marketing-models/how-to-use-the-7ps-marketing-mix/