Skip to Main Content

Marketing Management Library Guide: Contentmarketing

Library Guide/LibGuide

Lecture 1 & 2: Contentmarketing

Find your why
Publication Date: 2017

Also available as an ebook
Joosr guide to Find your why

Content inc
Publication Date: 2021

Articles

Content marketing - EBSCO Research Starters

Lecture 3: Storytelling

Article Storytelling (Denning, 2006).

Article The Hero's Journey: A Plot Structure Inspired by Mythology

Persona and empathy maps

Buyer persona's
Chapter 2–3 → p. 29–73

Chapter 5 → p. 109–136

Also available as an ebook

Articles

Persona's (Barlow & Meqguir, n.d.) Harvard conference slides

Buyer Persona Example (2018)

Empathy_Mapping_Poster (Nielsen Group, nd)

Lecture 5: Content planning

Content chemistry
Part 3 — Planning (incl. Hero-Hub-Hygiene model) → p. 145–174

Guidebook: content-calendar-pdf-guide (Efficy, 2024)

Article How To Implement Hero, Hub, And Hygiene In Your Content Strategy? | Pepper Content

Lecture 6: Cialdini

Influence
Chapter 1–7 → p. 1–282

Also available as an ebook

Article Nudge theory | EBSCO Research Starters

Article Framing effect (psychology) | EBSCO Research Starters

Branding

The brand gap
ISBN: 9780321348104

Chapter 1, 2, 4, 5 → p. 15–95

Hier het boek

BRAND Design? Brand design : 'the standard guide in brand building' / Ruud Boer - Record details - EBSCO Locate

Community ebuilding

Building brand communities
ISBN: 9781523086669

Chapter→ p. 1–23
Chapter 3 → p. 47–72
Chapter 5 → p. 101–122
Influencer
ISBN: 9780806538853

Chapter 1, 2 → p. 1–69

Chapter 4 → p. 111–138

Also available as an ebook

Articles

Brand community | EBSCO Research Starters

Ephemeral Content and Content Marketing | EBSCO Research Starters

Sources