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Marketing Management Library Guide: Contentmarketing

Library Guide/LibGuide

Lecture 1 & 2: Contentmarketing

Find your why
Publication Date: 2017

Also available as an ebook
Joosr guide to Find your why

Content inc
Publication Date: 2021

Article The Difference between Mission, Vision, and Values Statements

Article EBSCO Research Starters

Lecture 3: Storytelling

Article Storytelling (Denning, 2006).

Article The Hero's Journey: A Plot Structure Inspired by Mythology

Lecture 4: Visual identity and tone of voice

Brand design
Publication Date: 2022

Available on blackboard

Lecture 5: Content planning

Content chemistry
Part 3 — Planning (incl. Hero-Hub-Hygiene model) → p. 145–174

Guidebook: content-calendar-pdf-guide (Efficy, 2024)

Article How To Implement Hero, Hub, And Hygiene In Your Content Strategy? | Pepper Content

Lecture 6: Cialdini

Influence
Chapter 1–7 → p. 1–282

Also available as an ebook

Article Nudge theory | EBSCO Research Starters

Article Framing effect (psychology) | EBSCO Research Starters

Lecture 7: Influence marketing

Extra material

Article Persona's (Barlow & Meqguir, n.d.) Harvard conference slides

Article Buyer Persona Example (2018)

Article Empathy_Mapping_Poster (Nielsen Group, nd)

Sources