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The Tourism Product: Website Design


Here you will find the suggested theory for the Website Design & Development assignment. You will also use the SERVQUAL theory and observation and inventory sheets for this individual assignment. Further information and inspiration on how to create a VLOG is presented here.

Tourism Handbooks

Books experience economy

(digital) Storytelling

Orech, J. (2007). Tips for digital storytelling. Retrieved from

Some quick tips on digital storytelling


Docey, J. (2018, January 22). How to VLOG: Beginners guide [Video]. YouTube.

Lenarduzzi, S. (2015, September 29). How to travel vlog (2015) [Video]. YouTube.

Lost LeBlanc. (2018, January 21). How to make a travel video: 10 tips you need to know [Video]. YouTube.

Rural Economy Research Centre. (2002). Signposts to rural change: Proceedings Rural Development Conference 2002. Retrieved on April 13, 2020 from

VIijoli, C., & Marinescu, N. (2016). Analyzing the online promotion of a tourist destination: the case of Saariselkä. Bulletin of the Transilvania University of Brasov. Series V: Economic Sciences9(2), 153–162. Retrieved on April 13, 2021, from 

Journal articles

Oh, H., Fiore, A. M., & Jeoung, M. (2007). Measuring experience economy concepts: Tourism applications. Journal of Travel Research, 46(2), 119-132.

The authors develop  a measurement scale tapping Pine and Gilmore’s (1999) four realms of experience that is applicable to lodging and, potentially, tourism research across various destinations.

Weidenfeld, A., Butler, R. W., & Williams, A. M. (2010). Clustering and compatibility between tourism attractions. International journal of tourism research, 12(1), 1-16. 

Cumulative attraction or compatibility is a powerful factor in locational decisions of retail outlets, but it has received little attention in the tourism literature. Existing studies largely ignore the impact of spatial and thematic clustering on compatibility between tourism businesses. This research questions whether and how spatial and thematic clustering are related to tourist movements between visitor attractions. The study in Cornwall, England, is based on in‐depth interviews with tourist attraction managers and key informants, complemented by a survey of 435 tourists. It provides insights into the relationship between the nature of the tourism product, spatial clustering and tourism behaviour.

Pavlic, I., Portolan, A., & Butorac, M. (2013). Urban tourism towards sustainable development. International journal of multidisciplinarity in business and scienc, 1(1), 72-79.

The object of the paper is to determine the negative effects of uncontrolled and intensive tourism development in urban areas that are not based on the principles of sustainable development. The aim and purpose is to present the importance of applying the principles of sustainable tourism development in urban areas and define the key subjects that will have the impact for the application of the concept of sustainable development in such areas. In order to collect the basic data about the importance of applying the sustainable development conception in urban areas survey method was applied.

Journal articles Service Quality

Service quality in the tourism industry receives increasing attention in the literature, yet confusion still exists as to which measure offers the greatest validity. The two main research instruments are Importance-Performance Analysis (IPA) and SERVQUAL. However, both measures have been questioned and research has introduced measures that multiply SERVQUAL by Importance, as well as a measure of just Performance (SERVPERF). This article assesses these four main methods of measuring customer service quality.

Fick, G. R., & Brent Ritchie, J. R. (1991). Measuring service quality in the travel and tourism industry. Journal of Travel Research30(2), 2-9.

The SERVQUAL instrument has been proposed as an instrument for the measurement of perceived service quality within a wide range of service categories. The current research examines both the operation of the scale and its management implications in four major sectors of the travel and tourism industry. Concerns regarding the SERVQUAL scale and its limitations and problems are discussed; within and across service category comparisons are also considered. Finally, other areas requiring attention in the area of quality of service are suggested.

Maher, J. K., Clark, J., & Motley, D. G. (2011). Measuring museum service quality in relationship to visitor membership: The case of a children's museumInternational Journal of Arts Management13(2), 29.

In today's competitive environment for museums, greater focus on services marketing and delivery to visitors is being examined. Using survey methodology, this study examines the reliability and dimensionality of SERVQUAL in a children's museum, a unique service situation where the emphasis is on the hands-on approach to art and active interaction between consumer and exhibit. The results indicate that context-specific modifications, incorporating items that are important to museum visitors specifically, illustrates a clean, six-factor solution. This six-factor measurement of service quality allows the marketing manager of a children's museum to ascertain the relative importance of each dimension, enabling management and staff to focus on improving those dimensions that visitors find most lacking and thereby improving the visitor's overall experience.