Principles of marketing by KotlerCall Number: 369.1 KOTL
ISBN: 9781292269566
Publication Date: 2020
Covers a wide range of theoretical concepts and practical issues and accurately reflects the fast-moving pace of marketing in the modern world - examining traditional aspects of marketing and blending them with modern and future concepts.
-Chapter 17: Direct, online, social media and mobile marketing p. 517 – 542