Read chapter 1
In week 1.3 you will again be tasked to go back to chapter 1 and see how this relates to the tasks set in week 1.3
Advanced Introduction to Tourism ManagementRead chapter 2
Check the themes from chapter 1 from Marketing and Managing Tourism Destinations you read in week 1.1 and see how these relate to the themes discussed this week.
The report supports the lecture in week 1.4
The document is an initiative of NBTC Holland Marketing. It came about under the supervision of strategy agency Fronteer. Over one hundred opinion leaders and stakeholders from the visitor economy and other industries provided input. This document is the result of a detailed process of cocreation and the starting point of a collaboration to achieve our country’s aspirations for 2030.
Angelique Vermeulen is a strategic advisor at NBTC (Netherlands Bureau for Tourism and Conventions). She mainly works in the domain of the Dutch Landscape. How can tourism contribute to the challenges we are facing at the moment, e.g. Biodiversity and Climate control? How could we work on sustainable development of the Dutch countryside, so that tourism will contribute to the welfare of those areas in the Netherlands?
