Welcome to the library guide for the Enterprising Leadership Hospitality Atelier: Value Creation
In this library guide, you will find information about the assignment, course material, and useful information to help you with your tasks and assignments.
The question to ask yourself first is: What do we mean by Experience Economy? In order to answer this question read the article below that was first published in Harvard Business Review magazine in 1989 titled Welcome to the Experience Economy.
Gilmore, J. H., Pine II, J. B. (2022). Welcome to the experience economy. Harvard Business Review. https://hbr.org/1998/07/welcome-to-the-experience-economy
Harvard Business Review article: