Marketing in HMS: Responsible Global Citizen

RGC Professional Marketing Assignment

Based on the LO8.2.2 and LO8.3.2 indicators and the trialogical DBE-principle, the RGC Marketing Assignment needs to allow Industry Partners, Students, and Teachers to determine to what degree students have developed ideas on how individual interests and needs of the planet can be integrated and can effectively adapt in the context of the global village. Applied to the two topics of this semester (International Branding and Social Marketing) this results in the formulation of the marketing assignment as: A well-founded social marketing campaign that shows how individual interests and needs of the planet can be integrated in combination with an international hospitality branding comparison that shows that students can effectively adapt to the global village.  

RGC Professional Marketing Assignment Introduction

Your Professional Marketing Assignment for Learning Outcomes 8.2.2 and 8.3.2 focus on two marketing expertise fields: Social Marketing and International Branding. Social Marketing is directed benefiting the target group as well as society in general (public health, safety, the environment, and communities), while International Branding covers the brand similarities and differences between countries.

The enhanced understanding of these two marketing expertise fields is thought to enable you to create a well-founded social marketing campaign that shows how individual interests and needs of the planet can be integrated in combination with an international hospitality branding comparison that shows that you can effectively adapt to the global village.

RGC Instructions 

This Marketing Assignment is intended to be carried out by teams/ groups that work together on a Design Challenge (DC) in the specific context and the situation of your Design Challenge brand or another international hospitality brand. The assignment consists of two parts.

1. International Branding: provide an analysis of three key similarities and three key differences of your DC brand (when it is international), one of the Accor or Hilton brands, or your personal favorite international hospitality brand
2. Social Marketing: provide a description of a social marketing campaign for your DC brand or your personal favorite hospitality brand.

Each Design Challenge Group submits a paper of a maximum of 600 Words following the SIBC structure. It starts with a Summary, followed by an Introduction to your Design Challenge (DC) and a description of the brand involved. Then the Body of you text covers your research and analysis. It closes with Conclusions and Recommendations, and a Reference list in APA style. 

The core of your document covers two sections/ chapters:

1. Concise, systematic¹ analysis of three key similarities and three key differences of your DC brand (when it is international), one of the Accor or Hilton brands, or your personal favorite international hospitality brand
2. Concise, systematic description of a social marketing campaign for your DC brand or your personal favorite hospitality brand.  

Finally, you create a great design, including a cover with a title that fits the message of your analysis, a visualization of this title, a subtitle that covers the content (RGC Marketing Assignment), the date, and the (brand) name of your team as the key of marketing is be able to attract guests by presenting your product hospitable; in this assignment covering an attractive, concise, consistent, and systematic paper with visuals matching your text paragraphs as the key of DBE is visualization.

RGC Feedback

Students are enabled to submit the RGC Marketing Assignment two times for feedback at set deadlines: 

• Friday week 1.9 before noon 12.00 hrs. (Semester 1)
• Friday week 2.3 before noon 12.00 hrs. (Semester 1)
• Friday week 3.9 before noon 12.00 hrs. (Semester 2) •
• Friday week 4.3 before noon 12.00 hrs. (Semester 2).

Each Design Challenge Group needs to upload this RGC Marketing Assignment at least once for feedback from the Marketing Expert on the RGC Grade Centre. 

Marketing Experts intend to provide valuable feedback (= connected to LO8.2.2 and LO8.3.2) on the first opportunity here within a week to enable students to have a dialogue with the Marketing Expert on the received feedback in the next class meeting. The intention is that students include this assignment with the feedback of the Marketing Expert in these LO8 parts of their portfolio.