Use Catalogue NHL Stenden Library to locate books and journals in the library. Want to know how to find more books in hardcopy or e-books in the library? Use the Information literacy libguide to find out: Information literacy - I want to find a book and Information literacy - Topics and search terms
Journal articles on Customer Journey, Content marketing, Social media, Social Networks, Consumer behaviour and Consumer psychology can be found in the following library databases: Business Source Ultimate, Communication and Mass Media Complete, Science Direct and Sage Premier. Want to know how to find more journal articles? Use the Information literacy libguide to find out: Information literacy - I want to find journal articles and Information literacy - Topics and search terms
Recommended:
Lemon, K.N., & Verhoef, P.C. (2016). Understanding customer experience throughout the customer journey. Journal of Marketing, 80(November), 69-96. Retrieved from https://www.ama.org/publications/JournalOfMarketing/Documents/jm.15.0420-understanding-customer-experience-customer-journey.pdf
Ashley, C., & , T. (2015). Creative strategies in social media marketing: An exploratory study of branded social content and consumer engagement. Psychology & Marketing, 32(1), 15-27. doi:10.1002/mar.20761 (Find the full text in the Business Source Complete database or the Communication and Mass Media Complete database).
Pelsmacker, P. D., Geuens, M., & Anckaert, P. (2002). Media context and advertising effectiveness: The role of context appreciation and context/ad similarity. Journal of Advertising, 31(2), 49-61.
Schivinski, B., Christodoulides, G., & Dabrowski, D. (2016). Measuring consumers' engagement with brand-related social-media content. Journal Of Advertising Research, 56(1), 64-80. doi:10.2501/JAR-2016-004